.Manly Bands is actually a direct-to-consumer dealer of guys's bands. The firm introduced in 2016 after John Ruggiero, the founder along with his other half Michelle, couldn't find an ideal wedding event band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our company explained the business's beginning, distinct ring products, and extra. Ever since, Manly Bands has actually gotten its own manufacturer. The production of rings from, say, Port Daniel's whiskey gun barrels or Fender guitar strings creates compelling video clip, says Ruggiero, ideal for narration on social networking sites as well as somewhere else.The whole audio of our chat is actually inserted below. The records is edited for length as well as quality.Eric Bandholz: Provide our company a run-through of what you do.John Ruggiero: My partner, Michelle, as well as I began an online ring firm knowned as Manly Bands in 2016 to fix an issue of wedding celebration bands for men. We were actually just wed. I have huge hands and also couldn't discover a ring that I suched as that was certainly not overpriced. My possibilities were buying from a brochure or even having something customized.I wound up acquiring coming from a web site. The ring got here in a level mailer, without any box or even customer support. It was actually an unpleasant adventure by today's ecommerce specifications.Our company received wed, transferred to Florida, and also needed to have a project. Our company informed our own selves, "Our company are actually each business owners. Why do not our company produce our own service?" Our company covered the types of concerns our experts would certainly observed and just how to handle all of them. My ring experience came up, and our experts chose to attempt to handle it for other people.Our target when our experts started was actually to pay out lease. We thought making a pair thousand dollars a month from this would certainly be actually amazing. Our team considered it a way of life company, certainly not high-growth. It was merely Michelle as well as me in our garage creating rings as well as delivering them out to customers. We had hit on one thing. Our information sounded along with prospects.Michelle and I create an outstanding crew. I create ideas, and she is actually the implementer. A great deal of our success goes to her artistic thoughts. She labels the rings and builds people. She attaches the rings to consumers. Defining a ring exclusively as "eight-millimeter black" failed to cut it.Our company made rings coming from special products, such as Jack Daniel's barrels or special metallics. The business took off. Ever since, our company've developed significantly. We now have more than 55 folks in the Manly Bands family members. Regarding one-half of those are band artisans who operate in our recently acquired production shop in Utah.Bandholz: When did you obtain a manufacturer?Ruggiero: About a year and a half ago. Our experts had actually been their customer for a long times, so we knew all of them well. The majority of their organization was actually retail, which really did not passion us-- visiting mom-and-pop jewelers. They preserved their wholesale customers and trademark name. We obtained a number of their possessions and took over staff members.Bringing on a production group has actually been among the most ideal traits we've performed. It's been unbelievable to walk out there certainly and also watch all of them bring in bands out of Fender guitar strands or even metal coming from an M1 Abrams storage tank.Bandholz: Just how does in-house production impact marketing?Ruggiero: It is actually been actually large. Taking a camera to the opposite side of the workplace and also shooting the staff making use of lathes to reduce the metallic poles or even whiskey gun barrels in to bands produces unbelievable video. Our company possess our electronic camera team available continuously. Our team use that footage on our social media and also in our ads and newsletters. Our team attempt to market that due to the fact that most providers in the males's band space do not create. They go down ship or even order from overseas and afterwards ship it out. But our team wish it to last a life-time and also be something individuals may take pride in.Our experts have actually possessed a ton of excellence with our army heritage collection, where our company source special military components. Our team possess the M1 Garand rifle stock, the lumber part, coming from War of the nations I. Seeing our crew put that in the turret as well as cut a piece out for a ring is actually intriguing.Our marketing for those bands speak about the past history, the soldiers, where the weapon was used, and also traits like that. My partner and also I researched filmmaking in university. Our company use our skills to inform and narrate. For instance, I recently received an e-mail coming from a client who shared that his gramps made use of to steer M1 tanks. The client gifted among those bands to his grand daddy, and they possessed pretty an emotional substitution. It behaves to aid customers associate with their past and also create one thing relevant.Bandholz: Where can individuals acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, too. I'm on Twitter as well as LinkedIn.